Corporate amenities get a facelift

Intentionally Giftd, a corporate amenities and gifting company based in Denver, Colorado was looking to overhaul their brand, including naming, web design, branding, and collateral.

After exploring a myriad of naming options and brainstorming with their team, a more succinct form of their previous name was settled upon: Giftd.

Being a corporate gifting and amenities company, the concepts of gifting, packaging, and their previous “bow” mark was kept in mind when creating the new brand.

Previous logo:

Planetarium

#093c71

Petal

#f1b8a7

Pistachio

#a7d8b8

Pebble

#d0d3d5

Pewter

#77777b

Persimmon

#fc4237

Abstract, symbolic, intentional.

The new brand mark is suggestive of a box wrapped in ribbon, and is also a nod to the previous Intentionally Giftd “bow”.

The muted color palette is modern yet classic, and creates a more sophisticated look and feel than the previous brand.

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